Welcome to Expedition Wellness

January 18, 2010 - Leave a Response

Don’t miss your chance to understand how Baby Boomers and Millennials embrace self-care, define “good health” and select products/services to sustain their well-being. Through a documentary-style study conducted across the U.S., we will compare and contrast these groups’ vastly different health concerns, acceptance of brands and habits for consuming  information.

Industry categories which are currently available include:

  • Health plan
  • Pharmaceutical
  • Medical equipment
  • Consumer packaged goods – food
  • Consumer packaged goods – beverage
  • Hospitality
  • Spa
  • Nutraceuticals
  • Outdoor gear/equipment
  • Exercise/fitness equipment
  • Exercise/fitness service provider
  • Alternative health providers
  • Government
  • Media/magazines

Sample Interviews

January 18, 2010 - Leave a Response

If you are interested to hear a few excerpts from initial interviews we have carried out, visit: http://www.youtube.com/expdwell.

One of my favorite quotes was from Chris, age 50, who embraces a healthy lifestyle because he can “see both end zones.”

Carolyn also had some interesting insight, suggesting “we’ve never had so many tools in our lives to keep us balanced, yet we have never been less balanced.”

Visit youtube to hear more.