About

Expedition Wellness is a syndicated ethnographic study in which we will generate consumer documentary vignettes. We’ll be travelling to eight markets, conducting in-depth interviews of Baby Boomers and Millennials in a health and wellness setting. Our researchers will be using unobtrusive hand-held cameras that allow us to capture a real portrait of participants’ lives without the distractions of a video crew.

By sponsoring Expedition Wellness, you’ll get the benefit of an extensive, customized ethnographic study at a fraction of the cost.