Ethnography

Why Ethnography?

Ethnography is an exciting and informative alternative to focus groups whereby we will study the behavior, attitudes and culture of participants. Without the filter of four walls and influence of other personalities, we can get a true read on participants’ lifestyles, a genuine understanding of how they make purchase decisions, and an accurate read on factors which influence their wellness. The study will yield:

• Edited, organized and easily digested documentary footage
  • No need to sift through layers of data
• Multidimensional insight that other forms of research can’t offer
• A more in-depth and honest look at consumers
  • Raw insight into emotions and feelings